Schwalb Entertainment announces Shadow of the Demon Lord

By on 29 October 2014
Shadow of the Demon Lord

Veteran game designer Robert J. Schwalb is proud to announce Shadow of the Demon Lord, a dark fantasy roleplaying game to be published by his new company, Schwalb Entertainment, LLC.

In Shadow of the Demon Lord, the player characters are embattled survivors struggling for existence in the ruins of the last great empire as the world teeters on the brink of the oblivion at the hands of the unspeakable Demon Lord. It is a landscape littered with ancient relics, suffused with dark magic, and rife with abandoned cities and ruins infested with terrifying creatures spawned from nightmares.

Monte Cook of Monte Cook Games, publisher of Numenera and The Strange, says, “Rob’s a fantastic designer, both on the imaginative/story end of things and the mechanical/design end. He’s one of a very small number of designers who command my attention with every new project.”

With over a decade of experience working in game design and development, Schwalb has been preparing for this game for years. He draws on his time working as a member of the design team for the newest edition of Dungeons & Dragons, as lead designer on A Song of Ice and Fire Roleplaying (based on the bestselling novels by George R.R. Martin), and as developer of Warhammer Fantasy Roleplay. These experiences, as well as others from his work as designer and developer of many other tabletop roleplaying game products, have helped him make Shadow of the Demon Lord an exciting and entertaining play experience for both casual and hardcore RPG enthusiasts.

Chris Pramas, president of Green Ronin Publishing, says, “Rob worked for Green Ronin for many years and I’d hire him back in a second if I could. Few designers in RPGs can match his talent, passion, and (let’s face it) evil.”

In spring 2015, Schwalb Entertainment, LLC will launch a Kickstarter campaign to help fund the game’s production. “With the design nearly complete, we should be able to get the product in the backers’ hands before the end of next year,” says Schwalb. After a successful Kickstarter campaign, Shadow of the Demon Lord will be available in shops and through book retailers by winter 2015.

Ken Hite, author of Night’s Dark Agents and co-host of Ken and Robin Talk About Stuff, says, “The mind of Rob Schwalb is designed for experienced heroes of high level—ideally those who have really crocked their Save vs. Bowel-Drenching Fear roll. What horrors and wonders come out of that mind, no sword can kill and no dungeon can hold.”

Players of Shadow of the Demon Lord can explore the game’s bewildering and terrifying landscape and fight (or flee from) the terrors they find as they search for ways to delay or prevent the collapse of their world. Shadow of the Demon Lord supports any play experience, from one-shot sessions to complete campaigns, playable in as few as eleven sessions or for as long as the Demon Lord allows the characters to walk the world.

“I’ve always loved mixing elements of horror into traditional fantasy roleplaying,” says Schwalb, “and in Shadow of the Demon Lord, horror takes a front seat. I like to think of Shadow of the Demon Lord as the unholy spawn of D&D and Warhammer in that the familiar bits are there, but with a dark twist that makes you feel nervous and uncomfortable.”

About Schwalb Entertainment, LLC

Schwalb Entertainment, LLC was founded in 2014 by Robert J. Schwalb (veteran RPG game designer and developer, author, and Toronto’s Canned Beet Slinging Champion four years running) to offer a rich, immersive game-play experience in worlds of dark fantasy and science fiction. Before Schwalb Entertainment, Robert was a member of the 5th Edition Dungeons & Dragons design team, worked as a line developer for Warhammer Fantasy Roleplay 2nd Edition, and was lead designer on A Song of Ice and Fire Roleplaying. He has contributed design to a slew of 4th Edition and 3rd Edition D&D products, and created supplements for the d20 system, the Cypher System, and numerous other roleplaying games. Schwalb Entertainment, LLC is headquartered in Murfreesboro, Tennessee. For more information, visit

About Dave McAlister

Dave has been roleplaying for over 30 years, having played and/or run most mainstream systems with the espionage genre being an early favourite. So much so that, in 1999, he started Modus Operandi. That same year he joined the Sarbreenar “Living” campaign team as their plotline controller before moving across to the Living Spycraft campaign team (as UK Regional Branch Director) in 2003. 2003 also saw the birth of UK Role Players as well as Dave’s first freelance writing appointment (co-writing World Militaries and consulting on both US Militaries and Battlegrounds, all for Spycraft).

Since then, Dave has concentrated on supporting the UK gaming scene. He has organised and run several small, one-day, events and was the RPG Area Manager for Gen Con UK in 2004. His current favourite systems are Dungeons & Dragons (specifically 5th Edition), Savage Worlds and Cinematic Unisystem. He has a (currently neglected) blog at and runs a D&D 5e SRD website at

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